Strategic SEO puts you in front of more customers — SEO, or Search Engine Optimization, is an important aspect of your marketing plan. After all, your customers can’t order your products if they don’t know about them. Here are some quick tips to help your product get found: 1. Stay current Use KeywordFinder to search for the top-searched terms that relate to your…

Strategic SEO puts you in front of more customers — SEO, or Search Engine Optimization, is an important aspect of your marketing plan. After all, your customers can’t order your products if they don’t know about them. Here are some quick tips to help your product get found: 1. Stay current Use KeywordFinder to search for the top-searched terms that relate to your…

It’s a win/win business decision with ecommerce — Note: Sales and delivery of alcohol is tightly regulated; check and follow your state and provincial regulations Beautiful Nova Scotian wineries Lightfoot & Wolfvillle, Domaine de Grand Pré and Bear River have all recently made the shift to local alcohol delivery, bringing their products to their customers when the customers…

#KnowYourCustomers is a hashtag for a reason — You have a great product or service. You’ve developed a sound business plan, set up a fantastic ecommerce site (preferably with us, and on the Shopify platform), and are ready to go. Congratulations! But your business, at the end of the day, isn’t about your site, product or plan. It’s…

Are you taking advantage of one of the highest-converting marketing techniques? — Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Permission-based marketing works so well because potential customers have already agreed to receive information from you. …

Automate your order exports in time for the biggest shopping weekend of the year — We’ve written about Black Friday/Cyber Monday preparation before. You’ve followed all of our brilliant BFCM advice for your Shopify Store: you’re stocking an expanded inventory, your sales and special offers are queued up, your site is optimized, and your social media feeds are in perfect alignment with your brand. …

Shopify Tap & Chip Reader has come to Canada, and we’re pumped — Shopify’s award-winning tap and chip card reader is now available in Canada! We’ve been waiting for this day, and now that it’s here, we want to tell you this is such big news for Canadian merchants!

The Importance of Ecommerce as a Sales Channel — This is a recap of a webinar offered by Tourism Nova Scotia on April 23, 2020, delivered by Digital Nova Scotia and Able Sense. Aaron Whitman, President and Chief Strategist at Able Sense, spoke to business owners whose businesses depend on or are driven by tourism, and explained how ecommerce…

Get ahead of the competition early on by avoiding these common mistakes — You have a great product and have built a gorgeous site, but where are your sales? Our ten-plus years of experience have shown us the most common pitfalls faced by ecommerce merchants. …